About
Like the rest of your website, your About page is a robot. You load it up with information, give it directives, and send it out to represent you in the world. Although forums, blogs, and other two-way forms of online communication help bring humans back into the equation, you’re pretty much stuck with the robot model for relatively static essentials like the About page—but you do get to decide what kind of robot you want to use.
Why the About page matters
- provide visitors with essential facts they need to interact with your company,
- give visitors context for the information they find elsewhere on the site,
